What day is this again?

So it came to my attention recently that, just as February 14 has come to be known as Valentine's Day, a similar significance has been attached to the day before, mostly by online greeting card companies. February 13, it seems, is from here on to be known as "I Value Our Friendship Day."

Is that not the worst idea for a holiday ever? And that being said, couldn't they have come up with a better name? I mean, February 14 is not "I Value Our Committed and Lasting Romantic Relationship Day," it's fucking "Valentine's Day." I mean, a little creativity, people.